Privacy Policy

BLACK-12 CLOTHING SOLUTIONS (“BLACK-12,” “we,” “us,” or “our”) operates as a 100% digital brand selling downloadable style guides and 1-on-1 virtual consultations. We do not sell or ship physical goods. This Privacy Policy explains what personal data we collect when you visit our website or purchase from us, how we use it, who we share it with, and what rights you have regarding your information.

By using our website or purchasing our products, you agree to the collection and use of information in accordance with this policy.

1. Who We Are

BLACK-12 CLOTHING SOLUTIONS is a digital fashion knowledge brand operating at black12clothing.com. We sell digital PDF style guides and virtual consultations to customers worldwide. We are the data controller for personal information collected through our website.

2. Information We Collect

Information You Provide Directly

When you make a purchase or contact us, we may collect:

• Full name and email address
• Payment information (processed securely by Payonus — we do not store card details)
• Messages and enquiries you send via our contact form
• Booking information when you schedule a session via Calendly
• Any information you voluntarily share during a 1-on-1 consultation

Information Collected Automatically

When you visit our website, we automatically collect certain technical information:

• IP address and approximate geographic location
• Browser type and version
• Device type and operating system
• Pages visited and time spent on site
• Referring URL (the page you came from)
• Date and time of your visit

Information from Third Parties

We may receive limited information from payment processors confirming whether a transaction was successful, and from Calendly confirming scheduled bookings.

3. How We Use Your Information

We use your personal information to:

• Process and fulfil your purchase (deliver your PDF download link via email)
• Confirm and manage your booked consultation sessions
• Send transactional emails (order confirmation, download links, booking reminders)
• Respond to your enquiries or support requests
• Improve our website’s functionality and user experience
• Comply with legal and financial record-keeping obligations
• Detect and prevent fraud or abuse of our platform
• Send occasional marketing emails about new guides or offers — only if you have opted in, and only with your explicit consent

We do not sell your personal information to any third party. We do not use your data for automated profiling or decision-making that produces legal or similarly significant effects.

4. Legal Basis for Processing

Where applicable (including for users in the European Economic Area, United Kingdom, and similar jurisdictions), we process your personal data on the following legal bases:

• Contract performance — to deliver the product or service you purchased
• Legitimate interests — to improve our website, prevent fraud, and manage our business operations
• Consent — for marketing emails and non-essential cookies, where we ask for and receive your explicit consent
• Legal obligation — to comply with tax, financial, and regulatory requirements

5. Third Parties We Share Data With

We work with a small number of trusted service providers. We only share the minimum information necessary for them to perform their function:

• Payonus — payment processing. 
• Calendly — session booking. Calendly collects your name, email, and time zone to facilitate appointment scheduling. 
• Email delivery provider — we use a transactional email service to send your PDF download links and booking confirmations

We do not share your personal data with advertisers, data brokers, or unrelated third parties.

6. Payments & Financial Data

All payments are processed by Payonus. BLACK-12 does not collect, store, or have access to your full card number, CVV, or bank account details at any time. 

7. Cookies & Tracking

We use cookies and similar tracking technologies on our website. You will be presented with a cookie consent banner on your first visit.

Essential Cookies

These are strictly necessary for the website to function and cannot be disabled. They do not store personally identifiable information.

Analytics Cookies

With your consent, we may use analytics tools to understand how visitors interact with our website (e.g., which pages are most visited). This data is aggregated and anonymised.

Managing Cookies

You can withdraw consent for non-essential cookies at any time by clearing your browser cookies and revisiting our site to update your preferences. Most browsers also allow you to control cookies through your browser settings.

8. International Data Transfers

BLACK-12 serves customers globally. Your personal data may be stored or processed in countries outside your own, including by our third-party service providers (Payonus, Calendly), which operate internationally. Where required by law, we ensure that appropriate safeguards are in place for any cross-border transfers of personal data, such as the use of standard contractual clauses approved by relevant data protection authorities.

9. Data Retention

We retain your personal information only as long as necessary for the purposes described in this policy:

• Purchase records — retained for a minimum of 7 years to comply with financial and tax regulations
• Email address — retained while your account is active or until you request deletion
• Contact form messages — retained for up to 2 years
• Marketing consent — retained until you withdraw consent or unsubscribe

When data is no longer required, it is securely deleted or anonymised.

10. Your Rights

Depending on where you are located, you may have the following rights regarding your personal data:

• Right to access — request a copy of the personal data we hold about you
• Right to rectification — request correction of inaccurate or incomplete data
• Right to erasure — request deletion of your personal data (“right to be forgotten”), subject to legal retention requirements
• Right to restrict processing — ask us to limit how we use your data
• Right to data portability — receive your data in a structured, machine-readable format
• Right to object — object to processing based on legitimate interests, including for marketing purposes
• Right to withdraw consent — where processing is based on your consent, you may withdraw it at any time without affecting the lawfulness of prior processing

To exercise any of these rights, please contact us at the email address below. We will respond within 30 days. We may need to verify your identity before processing your request.

11. Children’s Privacy

Our website and products are not directed at children under the age of 13 (or 16 in certain jurisdictions). We do not knowingly collect personal information from children. If you believe a child has provided us with their personal data, please contact us immediately and we will delete the information.

12. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, services, or legal obligations. When we make material changes, we will update the “Last Updated” date at the top of this page. We encourage you to review this policy periodically. Continued use of our website after any changes constitutes your acceptance of the updated policy.

13. Contact Us

If you have any questions about this Privacy Policy, wish to exercise your data rights, or have a concern about how your data is handled, please contact us:

• Business: BLACK-12 CLOTHING SOLUTIONS
• Website: black12clothing.com
• Contact Page: black12clothing.com/contact

We take all privacy concerns seriously and aim to respond to all requests within 7 days.